in case you were wondering

  • Hello, thanks for stopping by. I'm a graphic designer by trade and am trying to build a creative life that will financially support me. My passions include fabrics, paper and print - and I design and hand make a range of accessories, fabrics and paper products. I live on the coast south of Melbourne, Australia with my husband. Almost daily walks on the beach keep me inspired to create.

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  • Foster Craft Market:11 Mar

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Monday, 24 January 2011



If it were me, I would be inclined to stick with the Greenolive brand. Picasso, the Beatles, Stephen Fry, Kylie and Madonna have all changed artistic direction from time to time without changing their letterhead as well.

Some of their fans don't like change ("I liked your earlier, funnier movies," as the guy said to Woody Allen in "Stardust Memories"), and fall by the wayside. Some newbies will be attracted by the new direction. Provided you remain true to Greenolive's core values, most of your current clients and supporters will stick around to see where your creative journey might lead them. It's a discovery and a learning process for them, too!

Oh, and those core values? From over here they seem to be:
Quality of materials, workmanship and packaging.Rich, elegantly balanced blends of color and texture.A visual style that is strong without being overwhelming, decorative without being fussy.

Plus, practically speaking, it's hard to feed two blogs at once!

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