a little help from my friends

also known as market research!

I took my "mood boards" - a bit of a descriptive stretch, but let's call them mood boards shall we? - to work to get some feedback on the fabric designs I'm launching at the Stitches and Craft Show in mid-March.

We know I love them, but I'm biased aren't I? I wanted to find out what others thought, people who are not so obsessed with design and craft as I am. 

Well I'm very pleased to say that the feedback was overwhelmingly positive. Ranges good. Designs lovely. The stories behind the designs interesting, endearing even. The colours great - but I'd also like that in dark blue please.

Three yummy mummies, two gen X, one gen Y and a token make - all demographics covered (sorry guys to reduce you to a demographic!)

So I'm feeling more confident about the launch of greenolive textiles. It seems the three ranges (yes, three) cover most tastes and demographics – even the blokes! Each ranges has a theme which carries through the designs, basecloths and colourways. They coordinated, but not in a quilty way, and I think that coordination is something that has been missing from local printed fabrics up to now.

More photos of the fabrics and the behind the scenes printing over the next week or so. I know you are waiting with baited breath!!