in case you were wondering

  • Hello, thanks for stopping by. I'm a graphic designer by trade and am trying to build a creative life that will financially support me. My passions include fabrics, paper and print - and I design and hand make a range of accessories, fabrics and paper products. I live on the coast south of Melbourne, Australia with my husband. Almost daily walks on the beach keep me inspired to create.

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  • Foster Craft Market:11 Mar

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« the tale of one scarf | Main | exploring greenolive »

Wednesday, 25 July 2007



You know me too well! I was trying to compress the essence of completely utterly me! I had my GD hat on but I am a little out of practice. And yes to the obvious.

Did anyone tell you you are a structured and logical thinker? Just what I needed right about now.


Couple of thoughts that might help with item 18...

First, for creating the design, it may help to do a bit of role-playing. Wear your Graphic Designer hat, and treat yourself like a client. Focus on solving your client's business communication problem, not on compressing the essence of "Completely Utterly You" into a small piece of cardboard.

Second, business cards are usually distributed in person -- you hand a card to someone in a physical context where either (a) the person can see some of your work nearby or (2) you have the opportunity to say, "This is what I do [blah blah]. Let's talk about what I can do for you..."

In this context, the card itself is simply a memory prompt for your potential customer: she needs your name and phone number or web address. That's all. This means the design of the card can be quite abstract, provided it's eye-catching and -- above all -- legible.

Finally, the obvious question -- are you at least considering a design involving a green olive? :-)

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